This article explores possibilities for strengthening the capacity of rural advisory services (RAS) actors to become involved in advocacy and dialogue on policy reform and action. RAS actors include individuals and organisations in the agricultural innovation system that play a role in RAS and/or need to be included in RAS policy dialogue processes. These include governments, research/education institutions, farmers’ organisations, civil society organisations, the private sector, donors, input suppliers and agro-dealers. The article is based on practical experiences from the Food, Agriculture and Natural Resources Policy Analysis Network (FANRPAN) and the Global Forum for Rural Advisory Services (GFRAS).